DIANNA LORA

✨ Partnership + Development Management | Game Production Leader
| Collaboration Queen + Un-blocker of Conflicts | Gamer ✨

Hihi! With a dynamic career spanning over a decade in entertainment, I've ventured through TV, film, theater, and gaming. My journey includes pivotal roles in bringing iconic games like Assassin's Creed, Far Cry, and Star Wars: Hunters to global audiences.

My expertise lies in Developer/ Partnership Management, but my diverse skill set extends to production, product management, and more. My career has been an absolute adventure and I wouldn’t change it for the world.

I’m also a speaker, gaming advisor for educational programs and major events like SXSW, as well as a consultant, helping companies better understand how to manage successful teams and productions. Because of my journey and experiences, I’ve received accolades like, The Game Awards: Future Class and recognition from esteemed groups like BAFTA, PoC in Play, and more.

I also DM regularly in the TTRPG space— especially Dungeons & Dragons, where I help run in one of the largest weekly campaigns in the world. I knit, am a karaoke rockstar, and I currently live in Austin, TX with my fiancée and our two kittens and two dogs.

Want to know more or want to work with me? Take a look at my portfolio and drop me a line!

100+ Games, Products & IPs Managed and Shipped from Companies such as…

Quick Highlights

Star Wars: Hunters

F2P PvP Live Service Competitive Arena Combat

  • Role: Senior Licensing Producer

    • Collaborated with internal and external partners including third-party developers and agencies, ensuring that assets aligned with brand, production, narrative, and partner guidelines and standards.

    • Was "tip of the spear” and “tank shield” in the alignment process with the central lP Universe teams, and ensured that all were informed as well as collaborated with them on key decisions and direction for the project.

    • Spearheaded a comprehensive overhaul of team workflow processes and submissions, driving significant efficiency gains from pre-production through to the successful launch of each milestone.

    • Responsible for reviewing, feedbacking, and approving external facing initiatives including: trailers, logos, GTM Campaigns initiatives for Esports, Influencer Relations , Transmedia, Narrative, PR, UA / ASO, Websites, CI Testing, Events (Planning & Executing)

    Launched Titles:
    ✨Star Wars: Hunters
    ✨Unannounced Titles

Tom Clancy’s: The Division 2

Multiplayer Live Service Shooter RPG: with campaign, co-op, and PvP modes

  • Role: Codev Producer

    • Developed and implemented a co-development mandate with 4 collaborating studios (scope of work, roles and responsibilities and a clear decision-making framework).

    • Represented production in the planning and execution of the Go-To-Market campaign by contributing to the transmedia initiatives including, physical and digital merchandise

    • Ensured fluid collaboration between teams and 4 studios by determining communication networks, made necessary adjustments and ensured compliance throughout the production process.

    • Spearheaded the introduction of best practices, associate studio training programs, site visits, etc. all while minimizing overhead and bureaucracy.

    • Ensured deliverables are reviewed by the core team and provided feedback to collaborators in a constructive and positive manner.

    Launched:
    ✨Tom Clancy's: The Division 2
    ✨ Season DLC: Pentagon and Coney Island
    ✨ Warriors Of New York Expansion
    ✨ Manhunt
    ✨ Project Lead for Year 1 content

Ubisoft Connect

Digital Distribution Platform Digital Rights Management Multiplayer and Communications Service

  • Role: Account Manager (Release Manager

    • Led discovery of improvements and product alignment for Ubisoft Connect.

    • Translated innovative ideas into practical product features in alignment with the company and partners brand vision and mission.

    • Built alignment on development discussions between stakeholders through a logic-centered, efficient approach, put in practice by facilitating design sessions, working sessions, and goals-oriented processes.

    • Oversaw the onboarding, supporting and launching of new 11 games on Ubisoft Connect and 40 older titles and backlogs.

    • Successfully guided over 4 partner studios and over 15 game teams seamlessly through the ecosystem ensuring a stress free release and subsequent technical support post launch.

    Launched Titles & Products: ✨Ubisoft Connect
    ✨Assassin's Creed: Valhalla
    ✨Watch Dog: Legion
    ✨Far Cry 6
    ✨Immortal Fenix Rising
    ✨Trackmania
    ✨Anno 1800
    ✨Roller Campions
    ✨Monopoly
    ✨Uno
    ✨Star Wars: Outlaws
    ✨Skull & Bones
    ✨Unannounced Titles

Work Philosophy

Bring attention-to-detail to everything I do.               

Be dedicated, honest, open minded, and responsible in every aspect of the role.

Be patient and make time for co-workers that have need of any assistance

Never be afraid to ask for assistance. If you don’t ask, you don’t learn.

Extras

Sometimes I’m sent to events or would organize and participate in streams to represent the team and promote games, my company, or the industry.

Appearances

Showcasing some talks that I’ve given about my career, expertise, or my life. I find these the most rewarding— especially when I get to speak to the younger generation. I’ve given talks at libraires, schools and more!

Talks & Workshops

Panels

Panels are a BLAST and I love being on them. They’re a great way to connect with people over important topics. I’ve been in some in person and online panels at PAX East, Latinx in Gaming, SXSW, Kinda Funny, and more.